Fire Your Boss.
Keep Your Sales Skills.
The only path for high-performing sales reps to build equity, recurring revenue, and real freedom — by starting a simple service business you already know how to run.
You're Not Burned Out.
You're Just Resetting to Zero.
You've traded your freedom for "benefits." You've traded ownership for a W-2. Deep down, you know the math doesn't work in your favor.
January 1st. Back to zero. Every. Single. Year.
Massive commission months followed by panic about next quarter.
President's Club last year. Still anxious about hitting quota this year.
Managers who chose safety telling you how to be aggressive.
"Unlimited PTO" — where using it means you're not serious.
Doing CEO-level work — prospecting, closing, forecasting — with zero equity.
"If this feels like someone is reading your mind — keep scrolling."
A Good Sales Rep Is a
CEO With Zero Equity.
Think about it. You already do everything a business owner does — except you own none of it.
You already prospect and generate leads
You already close deals and handle objections
You understand outreach math and conversion rates
You've been rejected more than most people will in a lifetime
You know exactly what good pipeline looks like
"If you can sell for someone else,
you can sell for yourself."
The Vehicle
The Only Way Out.
Start a lean lead generation agency. Sell a simple, repeatable service. Focus on recurring monthly retainers. No dropshipping. No e-commerce. No trendy nonsense. Just building pipeline systems for companies.
Recurring Revenue
Monthly retainers, not one-time deals
Real Equity
You own every dollar of your business
30-60 Min/Day to Start
Build nights & weekends while employed
Low Startup Cost
No inventory, no warehouse, no overhead
Scalable
Add clients without adding complexity
Bridge, Don't Burn
Keep your job while you build
❌ Quota Treadmill
→ Jan 1: Reset to $0
→ Crush Q1. Celebrate.
→ Q2: Start over. Anxiety returns.
→ Hit quota. Repeat forever.
Revenue you don't own: $300K+
✅ Recurring Revenue
→ Month 1: $2,750
→ Month 3: $8,250
→ Month 6: $16,500
→ Month 12: $33,000/mo
Revenue you own: 100%
Who We Are
Meet Your Guides.
We didn't read about this in a book. We lived it — and built the playbook so you don't have to figure it out alone.
David
Co-Founder, Escape Sales
Former top-performing enterprise sales rep who walked away from a six-figure W-2 to build a 7-figure lead generation agency. Now helps other sales reps do the same.
Derek DeMike
Co-Founder, Escape Sales
Former sales leader turned entrepreneur who built a 7-figure online business from scratch. Known globally as one of the top coaches in the lead generation space.
The Origin
I Was You.
I was in Jamaica on "PTO" — refreshing my CRM on hotel wifi, calculating if my pipeline would hold while I pretended to relax. That's not freedom. That's a leash with a longer cord.
I closed a Nike deal worth six figures in commissions. Celebrated for a weekend. Monday morning, my manager asked: "What's in the pipeline for next quarter?"
Meanwhile, my first lead gen client was paying me $2,750/month. Every month. No quota reset. No approval needed. No one asking me to justify my forecast. Just recurring revenue depositing like clockwork.
Then came the wake-up call. The company I was working for was bought out by a private equity firm. New sales team started moving in, and it became obvious that no matter what numbers I hit — my days were numbered. Luckily, I had been building my agency on the side and had control instead of being in the toughest spot of my career.
June 1st, I quit. No backup plan except a simple service business and a conviction that recurring revenue beats recurring anxiety.
"They offered me a ceiling.
I chose no limits."
Real Results
They Escaped Too.
"Hit $20K/month in retainers within 5 months. Quit my corporate gig and never looked back. The freedom is real."
Marcus T.
Former Enterprise AE
"I was managing a team of 12 SDRs making $180K. Now I make more than that with 3 clients and zero forecast calls."
Jake R.
Former SDR Manager
"I work from Tulum, Bali, wherever. My retainers deposit every month. No quota. No politics. Just freedom."
Tyler M.
Former SaaS AE
"Started while working full time. 30 minutes before work each morning. Within 90 days I had $8K in monthly recurring revenue."
Derek S.
Former BDR
The Lifestyle
Work From Anywhere
Means Anywhere.
Digital freedom isn't a perk your company gives you. It's something you build for yourself.
Baja with Starlink
Mountains on a Tuesday
Coffee shop office
Midweek day off
No forecast calls
No quota reset
Freedom. Digital autonomy. Personal sovereignty.
This is what you're building toward.
Latest from the Journal
Frameworks, beliefs, and stories from the road
The Model Doesn't Care What Country You're In.
It's the most common objection we get from outside the States. So here are five students in Sweden, the UK and Ireland, and what they actually did.
ReadWhat the First 30 Days Actually Look Like.
Not the highlight reel. The domain purchases, the bounced emails, the trial that went nowhere, and the client who signed two months later than planned.
ReadOne Proposal. Then 15 Surgeons Reached Out in 48 Hours.
Marianna was two weeks into the program when she put one offer in front of one client. Two days later, 15 robotic surgeons in private practice were asking her for calls.
ReadQuestions
Frequently Asked
Stop Resetting
to Zero.
You don't need more motivation. You don't need another commission check. You need ownership. You need equity. You need an exit strategy.
Free training. No credit card required. Just a plan to escape.
